What Are Brand Guidelines and Why Do They Matter?

Can you imagine Nike without the swoosh or McDonalds without the golden arches? A well-defined set of rules and standards on how your company

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Minimize Wasteful Spending and Clicks in Google Ads

How To Utilize Google Ads Settings to Minimize Wasteful Clicks and Unwanted Traffic

The old saying goes, “A dollar saved is a dollar earned.” For local business owners trying to grow their brand and increase sales, there is

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Citations Boost Local Search

Google Algorithm: Citations & Directories For Local Search

This article aims to enlighten you on the importance of business citations, also known as directories, to improve rankings on Google Maps (local

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How To Gain Competitor Insights

Competitive Market Research Tips for Digital Marketing

Competitive research is the process of gathering and analyzing information on industry rivals. Competitive research can be conducted on specific

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Why Traffic Channels Matter

Why Traffic Channels Matter In Digital Marketing

TABLE OF CONTENTS Increasing traffic to your website is fundamental to creating a successful digital marketing strategy. Businesses with higher

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