Peristyle Residences
The personalized approach to residential assisted living has emerged as a unique and effective approach to senior care. Home-like environments, unlike larger facilities, promote a sense of familiarity for the resident. Trained caregivers are available 24/7 to ensure seniors feel safe, respected, and supported.
Peristyle Residences has eight group senior living homes in Greater New Orleans. Mile High Content has been honored to work with Sean Arrillage and Jason Hemel, Co-Owners, since 2021. Upon learning about the benefits of residential assisted living, our primary goal has been singularly focused: helping Peristyle Residences achieve growth in the New Orleans senior healthcare industry. We are invested in delivering the highest-quality solutions to their digital marketing needs.
INCREASE LOCAL SEO ORGANIC TRAFFIC
We proudly increased Peristyle’s organic traffic by over 400% by implementing effective and practical SEO strategies. Winning locally on Google Maps was a top priority since local search drives the highest conversion rating among digital channels. From optimizing Peristyle’s content and meta tags to building high-quality backlinks, we earned top local SEO results for high-converting and industry-specific keywords.
DEDICATED CALL TRACKING
Call tracking is essential for businesses to optimize marketing strategies and improve conversion rates. Mile High Content placed call tracking lines on their Peristyle Residence’s Google Business profiles corresponding to each residential care home. We also put a call tracking line on their Google Ads and website.
Call tracking also allowed us to see missed call data. To our alarm, Peristyle was missing approximately 40% of their calls. In response, we helped Peristyle set up a call tree and after-hours answering service, decreasing missed calls to under 10% monthly.
By utilizing dedicated call tracking lines, we provided Peristyle Residences with valuable analytics on customer interactions, assisting in data-driven decisions to enhance their marketing efforts.
INCREASE GOOGLE AD CONVERSIONS
In today’s competitive digital landscape, Google Ads are crucial in helping businesses stand out in search results and drive valuable website traffic. Before working with Mile High Content, Peristyle Residences ran smart campaigns rather than a custom-built Google Ad strategy, granting Google full control over their budget, keywords, extensions, etc. They also didn’t have conversion tracking for Google Ads and Analytics set up through Tag Manager, thus negatively impacting Google’s machine learning and reducing potential telephone calls and form submissions.
Mile High Content significantly improved Peristyle’s SEM by setting up conversion tracking, building custom campaigns, and optimizing website content to improve ad rank. Consequently, Peristyle has earned considerable market share in impressions and clicks on Google for high-yielding keywords such as assisted living, memory care, senior care, etc.
MAXIMIZE ROI AND ELIMINATE WASTEFUL SPENDING
To maximize return on investment, it is crucial to eliminate wasteful spending and allocate resources to high-impact initiatives. When onboarding Peristyle Residences, we analyzed each traffic channel to identify “high-earners” and “underperformers.” Our findings confirmed what we assumed: social media advertising was fantastic for branding but yielded low conversions, such as telephone calls, form submissions, and emails. Consequently, we significantly reduced the social media advertising budget and reallocated funds toward traffic channels that yielded the highest returns.
THANK YOU, PERISTYLE RESIDENCES
On behalf of Mile High Content, we want to express genuine gratitude and thanks to Sean Arrillaga, Jason Hemel, and the entire Peristyle Residences team. We hope to continue to enhance Peristyle’s online visibility, ensuring long-term success in the evergrowing senior healthcare industry.
