Mastering Competitive Research in Digital Marketing: A Comprehensive Guide

How To Gain Competitor Insights

TABLE OF CONTENTS Are you a small to medium-sized business seeking an advantage over industry competitors? Are you pouring resources into futile strategies that yield temporary gains and superficial differentiators? If recent lackluster sales feel like a punch to the gut, competitive research may be the medicine you’ve been seeking.  For us data nerds, competitive […]

Why Traffic Channels Matter In Digital Marketing

Why Traffic Channels Matter

TABLE OF CONTENTS Increasing traffic to your website is fundamental to creating a successful digital marketing strategy. Businesses with higher traffic tend to outperform competitors with fewer visitors by gaining more leads and building greater brand awareness. The dilemma is that web visitors are not created equal, meaning only a portion of website traffic is […]