The Importance of Chambers of Commerce in the Age of Digital Marketing
TABLE OF CONTENTS Bridging the Digital and Physical Gap In the age of digital marketing, where interactions often lack a personal touch, the Chamber of Commerce plays a crucial role. A handshake or face-to-face conversation can build trust that even the most sophisticated digital campaigns struggle to achieve. Chambers provide platforms for businesses to engage […]
WHAT’S THE BEST SOCIAL MEDIA FOR LOCAL BUSINESSES?
TABLE OF CONTENTS By Eric Elkins, CEO of WideFoc.us Social Media When Alexander invited me to write a guest blog post for owners and marketing professionals, I jumped at the chance. A strong social media presence really can help local businesses grow and thrive! When I started WideFoc.us in 2007, social media was just emerging […]
What Are Brand Guidelines and Why Do They Matter?
Can you imagine Nike without the swoosh or McDonalds without the golden arches? A well-defined set of rules and standards on how your company visually looks across all touchpoints is crucial for brand integrity and recognition. These rules are called brand guidelines and are essential for consistency in today’s crowded marketplace. The following article will […]
How To Utilize Google Ads Settings to Minimize Wasteful Clicks and Unwanted Traffic
The old saying goes, “A dollar saved is a dollar earned.” For local business owners trying to grow their brand and increase sales, there is nothing more frustrating than spending valuable advertising dollars on low-quality or spammy clicks. But did you know you can significantly reduce wasteful spending on unwanted traffic by utilizing Google Ads […]
What are local search citations and how do they help boost your SEO in digital marketing?
TABLE OF CONTENTS This article aims to enlighten you on the importance of business citations, also known as directories, to improve rankings on Google Maps (local search). We will explore a variety of factors related to citations and explain how each directly contributes to better results for your local search ranking on impactful and high-earning […]