What Are Brand Guidelines and Why Do They Matter?
Can you imagine Nike without the swoosh or McDonalds without the golden arches? A well-defined set of rules and standards on how your company visually looks across all touchpoints is crucial for brand integrity and recognition. These rules are called brand guidelines and are essential for consistency in today’s crowded marketplace. The following article will […]
How To Utilize Google Ads Settings to Minimize Wasteful Clicks and Unwanted Traffic
The old saying goes, “A dollar saved is a dollar earned.” For local business owners trying to grow their brand and increase sales, there is nothing more frustrating than spending valuable advertising dollars on low-quality or spammy clicks. But did you know you can significantly reduce wasteful spending on unwanted traffic by utilizing Google Ads […]
Google Algorithm: Citations & Directories For Local Search
This article aims to enlighten you on the importance of business citations, also known as directories, to improve rankings on Google Maps (local search). We will explore a variety of factors about citations and explain how each directly contributes to better results for your local search ranking on impactful and high-earning keywords. Hopefully, the explanations […]
