Peristyle Beau West
The Peristyle Beau West is a state-of-the-art senior living community providing compassionate assisted living and memory care in Mandeville, Louisiana, just outside New Orleans. Mile High Content has been privileged to provide digital marketing services to Peristyle Beau West since 2022, working directly with owners Sean Arrillaga and Jason Hemel.
Mile High Content manages Peristyle Beau West’s entire digital experience (except for social media), which includes search engine optimization, local search, Google and Bing Ads, site health management, dedicated call tracking, and content creation.
WEBSITE REBUILD FOR IMPROVED DESIGN AND USER EXPERIENCE
In September 2023, Mile High Content was tasked with redesigning and developing Peristyle Beau West’s website to improve conversion optimization and user experience. Here is a link to their brand-new website. Since launching their new and improved site, we have seen a dramatic increase in organic traffic for high-conversion keywords. We also saw immediate improvement in Google Ad conversions due to landing page optimization and coherent messaging.
INCREASE ORGANIC TRAFFIC
There’s no denying the power of search engine optimization (SEO) in today’s digital landscape, especially for local businesses targeting an audience in a specific geographic area. For Beau West, stagnant organic traffic was too prevalent with their outdated website. The new design effectively increased SEO performance through higher on-page user statistics such as time-on-page, pages per session, decreased bounce rate, etc. Here is a screenshot of organic traffic over the past two years. Please notice the spike in organic traffic in Q3 of 2023.
INCREASE GOOGLE AD SEARCH CAMPAIGN CONVERSIONS
Beau West has seen over a 500% increase in Google Ads conversions since Mile High Content took over their search engine marketing. A conversion is considered a telephone call, form submission, or email yielded from a search ad on Google. Below is a screenshot of Google Ad conversions since we started working with Beau West in January 2022.
INCREASE TELEPHONE CALLS ON GOOGLE BUSINESS, YELP, & MAJOR US DIRECTORIES
Google Business and other major US directories, such as Yelp, Yahoo, Bing, Merchant Circle, etc., play a significant role in local business search. One of our proudest accomplishments was increasing telephone calls from these directories on Beau West’s dedicated call tracking line. Mile High Content set up call tracking numbers for their website, Google Ads, and directories, allowing us to distinguish call origins and campaign effectiveness. Below is a screenshot of the call tracking line for Google Business and online directories since January 2022.
